5 ways to increase your website traffic
Your website is the virtual storefront for your business and it showcases your company to the world. Having a steady volume of relevant website visitors can quickly become a valuable source of business. Here are 5 tips on how to get more traffic to your website.
Advertise Your Website
If you need to increase website traffic fast, then advertising can provide you with way to do that. Options such as Facebook Ads and Google Ads will enable you to target the specific type of person who is most likely going to be interested in your business.
To get the most out of your advertising budget, invest some time building a ‘buyer persona’ of your ideal website visitor. This will help you to target your ads effectively and to create engaging messaging for your ad copy. If you want instant website traffic then effective advertising can deliver – however make sure that you are actually converting that website traffic into business via CTA’s and landing pages.
Create Shareable Content For Your Audience
They say ‘Content is King’ and it really is. If you want to get traffic to your website then consistently publishing fresh content is a tip that’s too effective to ignore.
Think about the kind of information that would be genuinely valuable to your target audience and then create content around those topics. The content you create can include blogs, articles, videos, podcasts, images, web-pages and images.
Creating quality content will help to both increase your website traffic by boosting your SEO and positioning your brand as a thought leader. It will also provide you with great content that can be shared by your audience on social media and via their networks. Consider creating a content calendar to keep your publishing on track.
Invest In SEO To Increase Website Traffic
SEO (Search Engine Optimisation) is one of the best ways to increase your website traffic. Search Engines want to return the best results to users when they type in a search query. SEO means making it easy for search engines to understand when your website is a good match for a person’s needs. There are lots of things you can do to improve your SEO and increase your website traffic. These include:
Keywords are the words that potential visitors will type into search engines when they are looking for results. By ranking highly for keywords in your area of expertise, you will be speaking the same language as your customers.
For example: if a Physiotherapist based in North Brisbane ranked highly for the Keyword term “Physio North Brisbane”, that means they have good website SEO to help them to rank for that Keyword.
You’re most likely going to want your website to rank for searches relating to your business. The best way to do this is to research what ‘keywords’ are the best ones for you to use in your website and content. You can research your keywords by using Google’s Keyword search tool for free, using tools such as SEMRush or by looking at the suggested searches that Google delivers when you search for businesses similar to yours.
Other SEO tips to drive more traffic to your website include:
- Register your website on all relevant online directories (white pages/ Yelp / industry associations etc.)
- Set up your website correctly (with fast page load times and a responsive design)
- Use keywords appropriately in URLs, Titles, Images and copy
- Create regular and engaging content for your users and include target keywords
- Explore using different content mediums (text, video, audio etc..)
- Acquire good backlinks from other websites over time (with an ethical approach)
Create and submit your website sitemap.
Sitemaps are a blueprint of your website that can be submitted to search engines. Having a good sitemap is important and it will help search engines to crawl your website and therefore to deliver results to users. This is another important step in how to get website traffic to increase.
Some website builders such as WordPress include Sitemap ‘plugins’ which will help you to create it for your website. It is important to have a sitemap for your website and to make sure that it has been set up properly and submitted to major search engines.
Plan Your Website Visitors Journey
Getting quality traffic to your website should become an ongoing project and is well worth the effort. Search engines recognise the websites that consistently publish new content and deliver value to visitors. Our final tip is to plan your website visitors journey in advance and to continue refining your website set-up by using analytics.
Make sure that you consider how are you going to convert your increased website traffic into customers? Think about what actions you’d like visitors to take and how you will add value in return. CTA’s, landing pages and analytics are powerful tools which can deliver great results when set up correctly.