Sponsorships are everywhere, and they come in all shapes and sizes. They range from global brands paying hundreds of millions of dollars to professional soccer clubs, to local bars contributing to the cost of an amateur team’s new shirts. Most sponsorship deals, big or small, have two things in common. Read more…
How to Create a Sales Pipeline for Your Small Business Every time a customer buys your product or service, they have gone through a sales process. A sales pipeline is a visual representation of this process. It can be used to show you where potential customers are in the sales Read more…
Referral programs can be a win-win situation for everyone involved. The customers get to take advantage of a fantastic offer on a great product, and the business owner receives a steady stream of new prospects. Referral program often have little upfront cost. This means even small companies with minimal marketing Read more…
Here are 3 great tips to immediately improve your marketing. 1. Launch a Facebook Ad Facebook ads are an effective way to connect with your target audience and you don’t need a huge budget. Whether you want to generate new business leads or offer potential customers a deal you can Read more…
“What’s the best Startup book that you’ve read?” It’s a question that’s kickstarts great conversations and friendly debates. A great Startup book can be a priceless source of reference and inspiration for Founders battling the daily Startup grind. It can also be a catalyst for breakthroughs in product development and Read more…
What is Public Relations? ‘What is Public relations?’ It’s a simple question, but one that confuses a of lot of people. There’s an official definition available from the PRSA but it’s not very clear. So for the purposes of this post we’re going to keep things simple: “Public Relations is Read more…
Starting a New Business Starting a new business is an exciting challenge taken up by thousands of entrepreneurs every year. When your just getting started there are lots of important actions to consider and here are 4 important steps when starting a new company. Research & Validate The Market Gap Read more…
How To Create a Marketing Action Plan So What Is A Marketing Action Plan? A marketing action plan is a document that outlines how you will coordinate your marketing activities to achieve business objectives. What’s The Difference Between A Marketing Action Plan & A Marketing Strategy? The Read more…
Startup Marketing Checklist Your marketing can have a huge influence on how successful your Startup will be. With that in mind, here’s a quick startup marketing checklist to help you to get off on the right foot! Begin With Your Problem Statement No matter what kind of business Read more…
5 ways to increase your website traffic Your website is the virtual storefront for your business and it showcases your company to the world. Having a steady volume of relevant website visitors can quickly become a valuable source of business. Here are 5 tips on how to get more traffic Read more…