Sponsorships are everywhere, and they come in all shapes and sizes. They range from global brands paying hundreds of millions of dollars to professional soccer clubs, to local bars contributing to the cost of an amateur team’s new shirts. Most sponsorship deals, big or small, have two things in common. Read more…
What is Public Relations? ‘What is Public relations?’ It’s a simple question, but one that confuses a of lot of people. There’s an official definition available from the PRSA but it’s not very clear. So for the purposes of this post we’re going to keep things simple: “Public Relations is Read more…
Purchase decisions are often inspired by a myriad of details that speak to consumers. Colours, shapes, textures… you name it. These factors all combine to exert a powerful force on our senses. Colour is often regarded as one of the most impactful and most exciting elements of design, it has Read more…