Social media can be a great way to build anticipation about your small business event. If you use an effective strategy and the right platforms, you’ll get your event in front of your ideal audience! Here are seven steps you Read more…
Sponsorships are everywhere, and they come in all shapes and sizes. They range from global brands paying hundreds of millions of dollars to professional soccer clubs, to local bars contributing to the cost of an amateur team’s new shirts. Most Read more…
How to Create a Sales Pipeline for Your Small Business Every time a customer buys your product or service, they have gone through a sales process. A sales pipeline is a visual representation of this process. It can be used Read more…
Referral programs can be a win-win situation for everyone involved. The customers get to take advantage of a fantastic offer on a great product, and the business owner receives a steady stream of new prospects. Referral program often have little Read more…
5 Steps to Create a Buyer Persona for Your Business Buyer personas are fictional representations of your ideal customer. They are useful because they help your company focus its marketing efforts on precisely the type of people who will gain Read more…
Here are 3 great tips to immediately improve your marketing. 1. Launch a Facebook Ad Facebook ads are an effective way to connect with your target audience and you don’t need a huge budget. Whether you want to generate new Read more…
“What’s the best Startup book that you’ve read?” It’s a question that’s kickstarts great conversations and friendly debates. A great Startup book can be a priceless source of reference and inspiration for Founders battling the daily Startup grind. It can Read more…
What is Public Relations? ‘What is Public relations?’ It’s a simple question, but one that confuses a of lot of people. There’s an official definition available from the PRSA but it’s not very clear. So for the purposes of this Read more…
Starting a New Business Starting a new business is an exciting challenge taken up by thousands of entrepreneurs every year. When your just getting started there are lots of important actions to consider and here are 4 important steps when Read more…
How To Create a Marketing Action Plan So What Is A Marketing Action Plan? A marketing action plan is a document that outlines how you will coordinate your marketing activities to achieve business objectives. What’s The Difference Between Read more…